Superbet’s win win situation
The betting platform’s campaign sees Brazilian boxer Adriana Araújo beat the odds to win the same medal twice.
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Credits
powered by
- Agency The Juju/Sao Paulo
- Production Company Modernista Creative Producers
- Director Andre Inacio
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Credits
powered by
- Agency The Juju/Sao Paulo
- Production Company Modernista Creative Producers
- Director Andre Inacio
- Executive Producer Marcelo Monteiro
- Creative Director Andre Inacio
- Executive Producer/Creative Director Alexandre Lucas
- Director of Production Gilberto Pereira
- Editor Africa/Sao Paulo
- Motion/VFX Guava VFX/New York
- Sound House Antfood/Brazil
- Sound Production Fabian Jorge
- Executive Producer Christiane Rachel
- Executive Producer Renato Castro
- Sound Production Bruno Broaska
- Musical Production Direction Fernando Rojo
- Musical Production Direction Lou Schmidt
- Musical Production Direction Tiago Lins
- Musical Production Lucas Baldin
- Musical Production Luis Bergmann
- Musical Production Vinicius Nunes
- Associate Creative Director Danilo Carvalho
- Copywriter Marcelo Pignatari Rosa
- Chief Creative Officer/Copywriter Renato Simoes
- Art Director Danilo Carvalho
- Head of Production Thais Possati
- DP Vini Bock
- Colorist Allan Almeida
- Post Producer Camila Cavalcante
- VFX Producer Gabriel Rolim
- Sound Producer Pedro Macedo Camacho
Credits
powered by
- Agency The Juju/Sao Paulo
- Production Company Modernista Creative Producers
- Director Andre Inacio
- Executive Producer Marcelo Monteiro
- Creative Director Andre Inacio
- Executive Producer/Creative Director Alexandre Lucas
- Director of Production Gilberto Pereira
- Editor Africa/Sao Paulo
- Motion/VFX Guava VFX/New York
- Sound House Antfood/Brazil
- Sound Production Fabian Jorge
- Executive Producer Christiane Rachel
- Executive Producer Renato Castro
- Sound Production Bruno Broaska
- Musical Production Direction Fernando Rojo
- Musical Production Direction Lou Schmidt
- Musical Production Direction Tiago Lins
- Musical Production Lucas Baldin
- Musical Production Luis Bergmann
- Musical Production Vinicius Nunes
- Associate Creative Director Danilo Carvalho
- Copywriter Marcelo Pignatari Rosa
- Chief Creative Officer/Copywriter Renato Simoes
- Art Director Danilo Carvalho
- Head of Production Thais Possati
- DP Vini Bock
- Colorist Allan Almeida
- Post Producer Camila Cavalcante
- VFX Producer Gabriel Rolim
- Sound Producer Pedro Macedo Camacho
At the 2012 Olympic Games – the first time the contest had included women’s boxing – Adriana Araújo made history by becoming the first female boxer to win a medal for Brazil.
But her win was overshadowed by her need to auction off the bronze medal in order to fund her passion project ¬ to build a boxing academy.
Developed by Untold Ecosystem agency The Juju, Superbet's Odds campaign includes a rousing film directed by André Inácio, through Modernista Creative that reveals how Araújo has been able to realise two dreams. Superbet not only bought the boxer's medal to return to her, but also helped her found her academy.
Renato Simões, CCO and Partner of The Juju in Brazil, says: "Adriana has a trajectory that perfectly represents the struggle of an athlete in our country. It was incredible to achieve such a plot twist in this beautiful story."
