Super size ma'am
The Royal Philharmonic Orchestra are roped into playing a bombastic version of McDonald's iconic five note sting in this cheeky tribute to Her Maj's Platinum Jubilee, one’s lovin’ it.
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Credits
powered by
- Agency Leo Burnett/London
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- Director Kate Addy
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Credits
powered by
- Agency Leo Burnett/London
- Director Kate Addy
- Chief Creative Officer Chaka Sobhani
- Executive Creative Director Mark Elwood
- Creative Director James Millers
- Managing Director David Fraser
Credits
powered by
- Agency Leo Burnett/London
- Director Kate Addy
- Chief Creative Officer Chaka Sobhani
- Executive Creative Director Mark Elwood
- Creative Director James Millers
- Managing Director David Fraser
We love a 'royal' anything here in the UK, and one of the most prestigious entities to bear the title is the legendary Royal Philharmonic Orchestra.
In a cheeky move to celebrate the Queen’s Platinum Jubilee Pageant, McDonald’s and Ready10, in partnership with Leo Burnett, have brought in the master musicians to record the Five Note Sting jingle, which launches alongside new slogan, one's lovin' it, across TV and high-profile large format out of home sites.
To further celebrate with customers, Leo Burnett has developed produced sets of exclusive, commemorative recreations of their iconic product packaging, which McDonald’s will give away to 70 lucky winners. The bespoke sets are limited edition, hand-modelled and glaze-finished bone china recreations of the iconic fries sleeve, the famous milkshake cup and, of course, the burger clamshell
Louise Page, Head of Consumer Communications and Partnerships at McDonald’s UK & Ireland said: “The whole country is looking forward to coming together to celebrate this week and I am thrilled that we are joining the party, in a very McDonald’s way. We are delighted to bring fun and great value to our customers whilst taking part in this national celebration, simply by playing with our own iconic branding.
“This campaign shows the very best of our brilliant agency partners. The creative teams at Ready10 and Leo Burnett have produced a timely and playful campaign that we are really proud of. One truly is lovin’ it.”
“The brand’s iconic tagline “i’m lovin’ it” is well-known, although perhaps not quite as iconic as Her Majesty the Queen," adds Kate Addy, Director at Ready10. "To celebrate 70 years on the throne, we wanted to honour the occasion with an idea that nodded to McDonald’s playful brand personality, and so “one’s lovin’ it” was born. It’s great to see what started out as an earned idea gain traction and roll-out as a major national and multi-channel campaign.”
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