Talcid takes an acid trip

Leading a full, busy life can play havoc with your delicate insides, as this fast-paced, part-animated spot for Talcid shows.

Created by PEIX Berlin and directed by Franco Dupuy, the 90-second spot shows one man's hectic life - with a liberal ingestion of coffee and fast food thrown into the mix - and the effect that has on his body. The film also features a thumping soundtrack, created by Monster Music 

"We wanted to give [the soundtrack] a crazy drive and flow with the production," said a spokesperson from Monster Music. "We used most of our crazy analogue synths in our studios that we've played with for a few days, to give it that drive. Then we sent it to a super-talented upcoming London artist, Tim Moyo, who loved the beat. We recorded the rap, melody and the whole, final shebang and we believe it's a crazy song."