Stylish Samsonite spot urges us to go everywhere, see everything

This new Samsonite spot, directed by Ben Strebel through HAMLET, is Wunderman Thompson Belgium’s first work for the global luggage brand.

The high energy film urges its millennial audience to see everything and go everywhere. The visual moves quickly to the rhythm of the voice over, juxtaposing a description of a typical world traveller experience alongside the visuals of an urban one.

"We used a wide angle lens to create a sense of depth and space," said Strebel. "And [we] shot the film in keeping with the campaign’s ethos of the big wide world waiting to be discovered, with the aim to capture just about everything.”