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Lloyds Bank – Epic Journey

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At a time when the generational divisions in Britain are greater than ever, Lloyds' latest campaign highlights the importance of inter-generational support by showing the iconic black horse and a young foal embarking on an epic journey together.

Set to the soundtrack of Look After You by Aron Wright, the cinematic 60-second spot, created by adam&eveDDBand directed by Marcus Söderlund through Academy Films, sees the two generations looking out for each other as they traverse stunning landscapes, eventually reuniting with the herd.

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