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Lloyds' dark horses return in new spot
The latest chapter in adam&eveDDB's ‘By Your Side’ campaign highlights the importance of intergenerational support.
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Credits
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- Agency Adam & Eve -DDB
- Production Company Academy
- Director Marcus Soderlund
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Credits
powered by
- Agency Adam & Eve -DDB
- Production Company Academy
- Director Marcus Soderlund
- VFX Untold Studios
- Executive Creative Director Ben Tollett
- Chief Creative Officer Richard Brim
- Creative Director James Gillham
- Creative Director Graham Cappi
- Copywriter Graham Cappi
- Art Director James Gillham
- Producer Nikki Cramphorn
- Producer Hayley Carter
- Producer Nicola Applegate
- Executive Producer Simon Cooper
- Producer Juliette Harris
- Production Manager Antonia Vickers
- DP Justin Brown
- Editor Tom Lindsay
- VFX Creative Director Diarmid Harrison-Murray
- VFX Supervisor Amir Bazazi
- VFX Supervisor Alex Gabucci
- VFX Artist Philippe Moine
- VFX Artist Aitor Arroyo
- VFX Artist Doruk Saglam
- Colorist Toby Tompkins
- Music Supervisor Nick Payne
- Music Supervisor Joe Rice
- Sound Designer Jack Sedgwick
- Animator Tom Lockwood
Show full credits
Credits powered by
Credits
powered by
- Agency Adam & Eve -DDB
- Production Company Academy
- Director Marcus Soderlund
- VFX Untold Studios
- Executive Creative Director Ben Tollett
- Chief Creative Officer Richard Brim
- Creative Director James Gillham
- Creative Director Graham Cappi
- Copywriter Graham Cappi
- Art Director James Gillham
- Producer Nikki Cramphorn
- Producer Hayley Carter
- Producer Nicola Applegate
- Executive Producer Simon Cooper
- Producer Juliette Harris
- Production Manager Antonia Vickers
- DP Justin Brown
- Editor Tom Lindsay
- VFX Creative Director Diarmid Harrison-Murray
- VFX Supervisor Amir Bazazi
- VFX Supervisor Alex Gabucci
- VFX Artist Philippe Moine
- VFX Artist Aitor Arroyo
- VFX Artist Doruk Saglam
- Colorist Toby Tompkins
- Music Supervisor Nick Payne
- Music Supervisor Joe Rice
- Sound Designer Jack Sedgwick
- Animator Tom Lockwood
At a time when the generational divisions in Britain are greater than ever, Lloyds' latest campaign highlights the importance of inter-generational support by showing the iconic black horse and a young foal embarking on an epic journey together.
Set to the soundtrack of Look After You by Aron Wright, the cinematic 60-second spot, created by adam&eveDDBand directed by Marcus Söderlund through Academy Films, sees the two generations looking out for each other as they traverse stunning landscapes, eventually reuniting with the herd.
