Lloyds' dark horses return in new spot
The latest chapter in adam&eveDDB's ‘By Your Side’ campaign highlights the importance of intergenerational support.
Credits
powered by- Agency Adam & Eve -DDB
- Production Company Academy
- Director Marcus Soderlund
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Adam & Eve -DDB
- Production Company Academy
- Director Marcus Soderlund
![](https://d17mj1ha1c2g57.cloudfront.net/v1/WGdMPfFCEkrYu1gfF9b7MQtLyWE/1024x576%23/80/shotsmag/production/clips/1557834311113/lloyds-horse-hero.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Adam & Eve -DDB
- Production Company Academy
- Director Marcus Soderlund
At a time when the generational divisions in Britain are greater than ever, Lloyds' latest campaign highlights the importance of inter-generational support by showing the iconic black horse and a young foal embarking on an epic journey together.
Set to the soundtrack of Look After You by Aron Wright, the cinematic 60-second spot, created by adam&eveDDBand directed by Marcus Söderlund through Academy Films, sees the two generations looking out for each other as they traverse stunning landscapes, eventually reuniting with the herd.