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Volkswagen – Life

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With close to 20 per cent of traffic accidents in Brazil arising from tiredness, Volkswagen has launched an emotional campaign to promote its 'fatigue detection' system, which detects signs of drowsiness and alerts the driver.

Created by Almap BBDO, the film's narrative traces a woman's life story and how it intersects with different Volkswagen cars, from her birth in a vintage VW van to her 'rebirth' many years later, when she narrowly avoids an accident thanks to the car's life-saving tech.   

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