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Wake up! VW tech offers second chance at life
Almap BBDO spotlights fatigue detection system through the story of a woman born (and reborn) in a Volkswagen.
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Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company Bando Studio
- Director Leandro HBL
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Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company Bando Studio
- Director Leandro HBL
- Chief Creative Officer Luiz Sanches
- Executive Creative Director Andre Gola
- Executive Creative Director Bruno Prosperi
- Executive Creative Director Keka Morelle
- Executive Creative Director Marcelo Nogueira
- Creative Rodrigo Resende
- Creative Renato Butori
- Executive Creative Director Pernil
- Music Producer Leticia Medeiros
- Executive Producer Marcela Sutter
- Audio Mixer Gab Scatolin
Show full credits
Credits powered by
Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company Bando Studio
- Director Leandro HBL
- Chief Creative Officer Luiz Sanches
- Executive Creative Director Andre Gola
- Executive Creative Director Bruno Prosperi
- Executive Creative Director Keka Morelle
- Executive Creative Director Marcelo Nogueira
- Creative Rodrigo Resende
- Creative Renato Butori
- Executive Creative Director Pernil
- Music Producer Leticia Medeiros
- Executive Producer Marcela Sutter
- Audio Mixer Gab Scatolin
With close to 20 per cent of traffic accidents in Brazil arising from tiredness, Volkswagen has launched an emotional campaign to promote its 'fatigue detection' system, which detects signs of drowsiness and alerts the driver.
Created by Almap BBDO, the film's narrative traces a woman's life story and how it intersects with different Volkswagen cars, from her birth in a vintage VW van to her 'rebirth' many years later, when she narrowly avoids an accident thanks to the car's life-saving tech.
