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PepsiCo/Netflix – The Most Flamin' Hot Wrestling Ever

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To accompany the fourth season of Stranger Things, Netflix and Flamin' Hot Mexico have teamed up to bring an event never seen before: Demogorgon vs El Santo. 

The Most Flamin' Hot Wrestling Ever, directed by Rebolucion's Armando Bo and Roi Ricci and created by Slap Global Buenos Aires, takes us to the 1980s, when El Santo, the Mexican wrestling legend, went on an exhibition tour in the US. But, when it came to a fight at the local arena in the small town of Hawkins, the bout took an unexpected turn when a portal to another dimension opened and a strange creature emerged. .

"I like to combine the world of cinema with the world of advertising," said Bo. "One is fast and ephemeral, the other is permanent and takes a long time to materialise. There are very creative people in the field and there are projects like this one that has a lot of production value. It's like a parallel channel that has always worked very well in my life. As creatives, we enjoy it when a great idea like this fight comes along, where you can see the imaginative work of those involved, where client and agency bet on originality and take risks. I think that when people see it, they appreciate it." 

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