Strange Beast and Travel Portland Go Somewhere Different
The animation studio and Wieden+Kennedy Portland have created an lovable animated and illustrated campaign, poitning out some of the cities virtues and eccentricities.
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Strange Beast
- Director Alexandre Louvenaz
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Strange Beast
- Director Alexandre Louvenaz
- Art Director Nick Stokes
- Executive Producer Kitty Turley
- Producer Becky Perryman
- Lead 3D Animation Pierre Plouzeau
Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Strange Beast
- Director Alexandre Louvenaz
- Art Director Nick Stokes
- Executive Producer Kitty Turley
- Producer Becky Perryman
- Lead 3D Animation Pierre Plouzeau
Known for its hipster vibe and thriving liberal scene, Portland isn't short of the cute and kooky.
Taking this idea and running with it is this utterly charming and creatively fulfilling campaign for the city from Strange Beast and Wieden+Kennedy Portland.
Leading with the delightfully CG-retro Hey There, the series of spots and illustrations fully embrace elements of Portland's uniqueness, with each piece taking on different styles and techniques.
Travel Portland – Slurp
Travel Portland – Giant Tree
Travel Portland – Treasures
Travel Portland – Beers
Creative Director Andy Martin says “The challenge of this project was pulling together vastly differing illustration and animation techniques and integrating them into one campaign.
"While keeping some elements consistent throughout, each of the talented artists brought their own unique style to the individual pieces, collectively creating one of the most varied and vibrant campaigns I've had the pleasure to work on. “
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