Strange Beast and Travel Portland Go Somewhere Different
The animation studio and Wieden+Kennedy Portland have created an lovable animated and illustrated campaign, poitning out some of the cities virtues and eccentricities.
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Known for its hipster vibe and thriving liberal scene, Portland isn't short of the cute and kooky.
Leading with the delightfully CG-retro Hey There, the series of spots and illustrations fully embrace elements of Portland's uniqueness, with each piece taking on different styles and techniques.
Creative Director Andy Martin says “The challenge of this project was pulling together vastly differing illustration and animation techniques and integrating them into one campaign.
"While keeping some elements consistent throughout, each of the talented artists brought their own unique style to the individual pieces, collectively creating one of the most varied and vibrant campaigns I've had the pleasure to work on. “