It's normal to feel not normal, say BUPA
A new campaign for the healthcare provider takes a look at what it is to feel normal.
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What is normal? That's the question posed by this new spot created for BUPA by MullenLowe London.
Directed by Simon Ratigan through HLA London, the 60-second film features a cast of different people in different situations with an accompanying voice over asking whether it's normal to feel unable to get up for work, to feel anxious, frustrated or, possibly, to not feel anything.