Stop the home fires burning
In the wake of Australia's worst bushfires on record, NRMA Insurance launches the First Saturday initiative to encourage fire prevention.
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Credits
powered by
- Agency CHE Proximity/Sydney
- Production Company Revolver/Will O'Rourke
- Director Justin Kurzel
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Credits
powered by
- Agency CHE Proximity/Sydney
- Production Company Revolver/Will O'Rourke
- Director Justin Kurzel
- Post Production Heckler
- Music Sonar Music
- Executive Producer Michael Ritchie
- Producer Serena Paull
- Producer Ian Iveson
- DP Sam Chiplin
- Production Designer Pete Baxter
- Editor Jack Hutchings
- VFX Supervisor Tom Corbett / (CG Artist)
- VFX Supervisor Jamie Watson
- Executive Post Producer Bonnie Law
- Composer Antony Partos
- Music Exec Producer Sophie Haydon
- Art Director Mark Tallis
- Chief Creative Officer Ant White
- Copywriter Cameron Dowsett
- Creative Director Gavin Chimes
- Director of Production Holly Alexander
- Executive Creative Director Glen Dickson
- Executive Creative Director Wesley Hawes
- Head of Design Darren Cole
Credits
powered by
- Agency CHE Proximity/Sydney
- Production Company Revolver/Will O'Rourke
- Director Justin Kurzel
- Post Production Heckler
- Music Sonar Music
- Executive Producer Michael Ritchie
- Producer Serena Paull
- Producer Ian Iveson
- DP Sam Chiplin
- Production Designer Pete Baxter
- Editor Jack Hutchings
- VFX Supervisor Tom Corbett / (CG Artist)
- VFX Supervisor Jamie Watson
- Executive Post Producer Bonnie Law
- Composer Antony Partos
- Music Exec Producer Sophie Haydon
- Art Director Mark Tallis
- Chief Creative Officer Ant White
- Copywriter Cameron Dowsett
- Creative Director Gavin Chimes
- Director of Production Holly Alexander
- Executive Creative Director Glen Dickson
- Executive Creative Director Wesley Hawes
- Head of Design Darren Cole
Between summer 2019 and March of this year, Black Summer raged across southern and eastern Australia, with normal bushfires – aggravated by record-breaking temperatures and drought – killing at least 34 people, laying waste to an estimated 46 million acres of land, destroying 5900 buildings and around three billion terrestrial vertebrates.
This campaign from CHE Proximity was created in partnership with New South Wales Rural Fire Service, NSW State Emergency Service and Australian Red Cross, and taps into the helplessness that many felt watching first responders risk their lives during rescue missions.
It's led by a powerful film, directed by Justin Kurzel through Revolver/Will O’Rourke, that captures the drama of firefighters at work. Across Australia, there are some 43,000 NSW State Emergency Service volunteers and during the Black Summer crisis, more than 3000 Red Cross people assisted at 150 evacuation and relief centres.
First Saturday calls on Australians to dedicate the first Saturday of every month to helping first responders by doing one small task to make their homes safer. Jobs such as removing dead branches and leaf debris, checking electrical appliances and BBQs and making escape plans could contribute to averting disaster.
