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Squarespace – Launch It

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Taking the idea of launching a business idea and, quite literally, shooting to the stars with it, Squarespace's new brand film and accompanying campaign is set to help businesses old and new to blast off with their wares.

Led by a 3-minute spot that sees people using the service to build a brand and then, when all is set, hitting the big button and watching it fly, the Launch It creative manages to be both aspirational and enjoyable.

With cracking direction from Reset's Ian Pons Jewell, matching inventive imagery to the Apollo-invoking soundtrack, the potentially suilly concept is given real grounding and, dare we say it, atmosphere [groan].

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Squarespace – All You Need to Launch A Cult Skate Brand

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Squarespace – All You Need to Launch A Meditation School

The hero film is accompanied by two 'Launch Kit' films - All You Need to Launch A Cult Skate Brand and All You Need To Launch A Meditation School - from Somesuch's Raine Allen Miller, which give more practical (albeit cheeky) advice with a stylish panache.

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