Squarespace: the final frontier
In a uplifting new campaign, the one-stop-website-shop encourages everyone to reach for the stars when launching their dream site.
Credits
powered by- Agency In-House
- Production Company Reset
- Director Ian Pons Jewell
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Credits
powered by- Agency In-House
- Production Company Reset
- Director Ian Pons Jewell
- Executive Producer Deannie O'Neil
- Editing Company Whitehouse Post/Los Angeles
- Editor Tobias Suhm
- Assistant Editor Nick O'Neill
- Executive Producer Joanna Manning
- Producer Jordan Stricklin
- VFX Company Time Based Arts
- Executive Producer Tom Johnson
- VFX Producer Jo Gutteridge
- VFX Supervisor Sheldon Gardner
- Colorist Simone Grattarola
- Music/Sound Design/ Mix Q Department
- DP Mauro Chiarello
- Line Producer Jon Adams / (Producer)
- Art Director Ben Hodgin
- Brand Design Director Gui Borchert
- Chief Creative Officer David Lee
- Copywriter JC Abbruzzi
- Creative Production Director Sandra Nam
- Executive Producer Marisa Wasser
Credits
powered by- Agency In-House
- Production Company Reset
- Director Ian Pons Jewell
- Executive Producer Deannie O'Neil
- Editing Company Whitehouse Post/Los Angeles
- Editor Tobias Suhm
- Assistant Editor Nick O'Neill
- Executive Producer Joanna Manning
- Producer Jordan Stricklin
- VFX Company Time Based Arts
- Executive Producer Tom Johnson
- VFX Producer Jo Gutteridge
- VFX Supervisor Sheldon Gardner
- Colorist Simone Grattarola
- Music/Sound Design/ Mix Q Department
- DP Mauro Chiarello
- Line Producer Jon Adams / (Producer)
- Art Director Ben Hodgin
- Brand Design Director Gui Borchert
- Chief Creative Officer David Lee
- Copywriter JC Abbruzzi
- Creative Production Director Sandra Nam
- Executive Producer Marisa Wasser
Taking the idea of launching a business idea and, quite literally, shooting to the stars with it, Squarespace's new brand film and accompanying campaign is set to help businesses old and new to blast off with their wares.
Led by a 3-minute spot that sees people using the service to build a brand and then, when all is set, hitting the big button and watching it fly, the Launch It creative manages to be both aspirational and enjoyable.
With cracking direction from Reset's Ian Pons Jewell, matching inventive imagery to the Apollo-invoking soundtrack, the potentially suilly concept is given real grounding and, dare we say it, atmosphere [groan].
The hero film is accompanied by two 'Launch Kit' films - All You Need to Launch A Cult Skate Brand and All You Need To Launch A Meditation School - from Somesuch's Raine Allen Miller, which give more practical (albeit cheeky) advice with a stylish panache.