Soundsright rebrands as Hear
The Amsterdam studio relaunches with a broader focus on music and sound.
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Amsterdam sound studio Soundsright, with a decade of work across advertising and film, has relaunched as Hear, a creative music and sound agency.
The company says the change reflects a renewed focus on music strategy, composition, supervision and production, while continuing to work directly with brands, agencies and directors.
Joshua Petit, co-founder of Hear, says: “It's a reflection of how the advertising and content creation world has shifted beneath our feet. We watched the landscape trying to move but it never felt like it was clear where or why. So we made a deliberate decision to stick to what we love and believe in, and double down on our commitment to craft and music strategy with a no-nonsense approach.”
The rebrand marks what the company describes as a sharpening of focus rather than a reinvention. The team comprises composers, producers, music supervisors and strategists, with creation, strategy, licensing and production handled under one roof.
Mari Koning, co-founder of Hear, says: “Simply put, we have the efficiency and flexibility of working directly with the makers, while offering the service and communication you would expect from a team two or three times our size.”
Over the past decade, the company has created music and sound for campaigns and films including FX’s Shōgun Super Bowl trailer, a re-recording of ELO’s Mr. Blue Sky for Schiphol, a dub-inspired score for Bitvavo directed by Jara Moravec, and original compositions for Mitsubishi, KLM Cargo, Mentos, Basic-Fit and Patta.
Its work on Better Time Stories, which incorporated a traditional Ukrainian lullaby into a story of war and reunion, received Best Music in Advertising honours at both the MIMA and Music+Sound Awards.
