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Nina Holmgren joins Business Club @ Serial Pictures
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The Danish filmmaker signs for US representation across branded entertainment, commercials and music videos.
Danish director Nina Holmgren has joined Business Club @ Serial Pictures for US representation across branded entertainment, commercials and music videos, under the companies’ recently announced North American partnership.
A former champion athlete with a background in fine art, Holmgren brings a multidisciplinary approach to filmmaking, combining contemporary visual language with emotionally driven storytelling.
Her breakthrough film, I Want You to Panic, was commissioned by Nowness and won Gold at the Cannes Lions Young Director Awards. The film was also added to MoMA’s permanent archive.
Credits
View on-
- Production Company Bacon
- Director Nina Holmgren
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Credits
View on- Production Company Bacon
- Director Nina Holmgren
- SFX Nordic Effects
- VFX Bacon X
- DP Jacob Moller
- Producer Samuel Cantor
- Music Mads Bergland
- Colorist Hannibal Lang
- Production Designer Anne Gry Skovdal
- Production Assistant Nicholas Perry
- Editor Ogi Curcic
- Production Manager Cornelia Hyrup
- Sound Designer Jamie Thurman
- Director's Assistant Signe Ralkov
- Production Designer Nanna Emilie Dalsgaard
- Production Designer Camilla Lueders Weile
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Bacon
- Director Nina Holmgren
- SFX Nordic Effects
- VFX Bacon X
- DP Jacob Moller
- Producer Samuel Cantor
- Music Mads Bergland
- Colorist Hannibal Lang
- Production Designer Anne Gry Skovdal
- Production Assistant Nicholas Perry
- Editor Ogi Curcic
- Production Manager Cornelia Hyrup
- Sound Designer Jamie Thurman
- Director's Assistant Signe Ralkov
- Production Designer Nanna Emilie Dalsgaard
- Production Designer Camilla Lueders Weile
Holmgren has since received recognition including D&AD’s Best New Director and AICP’s Best Visual Style, alongside further accolades at Cannes Lions. Her commercial work includes campaigns for Adidas, Beats by Dre, Mercedes-Benz, Google, H&M and Vogue.
Violaine Etienne, Founder and Executive Producer at Serial Pictures, says: “Every frame in Nina’s filmmaking leaves a lasting impression. She possesses a rare ability to bring humanity, wit, and storytelling into the same space, creating vibrant worlds where keen observation and boundless imagination become inseparable. We’re incredibly excited to welcome her to our Business Club @ Serial Pictures venture.”
Tom Berendsen, Managing Director at Business Club, adds: “Nina is one of those rare directors whose work feels completely her own. She has a unique ability to combine artistic ambition with genuine emotional storytelling, creating work that is both original and beautifully crafted. Business Club’s growth in the US has been rooted in bringing good people together. With Nina joining a team that includes our partners at Serial, some of the industry’s very best, we’re excited for what lies ahead.”
Holmgren says: “I’m thrilled to join the US roster under Business Club @ Serial Pictures. They both share an uncompromising drive for storytelling. Joining forces with a combined team that celebrates original voices and bold ideas is incredibly motivating, and I can't wait to see what we build together.”
