Smartbox's indecisive gifter

In a world where we can have whatever we want, whenever we want it, it’s no wonder the value of real-life experiences is growing, especially with the environmentally conscious younger generation.

Directed by Julien & Quentin through international production company HAMLET, Hesitation takes us on an energetic journey focussing on the wide range of experience packages Smartbox has to offer this Christmas. 

The film imagines an unsuspecting gift recipient, who is playfully thrown back and forth between a variety of the brand's unconventional gift ideas, ranging from an underwater adventure to thrill seeking skydiving to a more traditional massage. The spot ends with a humorous twist as we see his friend in a Smartbox shop, dithering over which adventure to send him on. 

All of the creative transitions between scenes were created in-camera, requiring extensive set building and out-of-the-box ideas, such as a purpose-built desk that transforms into a massage table.