Slo-mo speed sensation

Directed by Stefan Hunt, the 30-second film showcases the new Cloudmonster range of running shoes and depicts a whirlwind journey along a New York street as a runner flies by, leaving onlookers windswept and bemused.

Inviting the viewer to ‘get weird’ the film slows down the action to better reveal the outlandish effects of the runner’s velocity. 

Hunt commented: “This project was equal parts hard and fun. Hard because I so badly wanted to feature every cliché Hollywood blockbuster moment only to be reminded this was not two hours long. Fun because the world of running is full of weird and wonderful individuals and the brief was to celebrate them all. The result – I kept it simple. One runner. One movie genre. And a sprinkle of weird.”