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Zara – Zara Man Studio Spring Summer ‘22

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The New York City-based Modern Post continues its collaboration with luxury agency Baron & Baron to craft a stylised campaign film for Zara Man, directed by Fabien Baron.

The dramatic soundtrack accompanies the narrative of its protagonist through a mirage, blending the remarkable landscape of the Jordanian desert with vivid flashbacks to a surreal dream.

Starring Oscar-nominated actor Kodi Smit-McPhee, the spot captivates its viewer with its striking tone and dynamic pacing, transporting them to another world.

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