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Sky – The Greatest Show on Earth

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Marking the start of its 2023 season, British subscription sports channel Sky Sports has launched this exhilarating campaign, created by Sky's in-house agency, Sky Creative, and shot by Daniel Kleinman through Rattling Stick.

As the spot opens, British actor and DJ Idris Elba welcomes us into a big top tent for a jaw dropping lineup of hair-raising performances from an array of sport's biggest celebrities. 

Titled The Greatest Show on Earth, the initiative showcases the exciting program of entertainment the channel has to offer, including appearances from Erling Haaland, Jack Grealish, Ella Toone, Lauren James, Lewis Hamilton, Ben Stokes, Emma Raducanu, Jon Rahm and more. 

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