Share

Skoda – Naming Story

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

In recent years the Danish and Norwegian word 'hygge' has been on everyone's lips.

Initially few people knew what it meant, let alone how to pronounce it, and now OPTIMISTHJNK Prague and director Rane Tiukkanen have used another obscure word, this time taken from the Inuit people, for a stylish new campaign for Skoda. 

Share