Capped commuters brave the subway in We Reign As One
72andSunny New York and New Era kick off the MLB season with a spot that shows the ubiquity of the headgear.
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Credits
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- Agency 72andSunny/New York
- Production Company Epoch
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Credits
powered by
- Agency 72andSunny/New York
- Production Company Epoch
Credits
powered by
- Agency 72andSunny/New York
- Production Company Epoch
In terms of sportswear breaking out of the playing field and onto the streets for everyday wear, you don't get much more ubiquitous than the baseball cap.
It's with this in mind that 72andSunny New York and New Era bring us We Reign As One, a spot that showcases not only the universality of caps but also the tribal nature of sports-fans who don them. Beautifully cut to rhythmic poetry, with a stunning sound mix, the spot conjures the vibrancy of the subway and diversity of those who use it.
The film debuts today on digital and social channels, and featuring appearances from Los Angeles Dodgers third baseman, Justin Turner; New York Yankees shortstop, Didi Gregorius; Cleveland Indians shortstop, Francisco Lindor; Ronaldo Acuña Jr., Atlanta Braves outfielder and 2018 National League Rookie of the Year and outfielder; Boston Red Sox first baseman and 2018 World Series MVP, Steve Pearce; Houston Astros second baseman and six-time MLB All-Star, José Altuve; Grammy award-winning rapper, Jay Rock.
