Shelter’s wishful thinking
The UK homeless charity’s heartbreaking holiday ad follows the story of a little girl’s futile Christmas wish.
)
Credits
View on- Agency Don't Panic/London
- Production Company SMUGGLER/London
-
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Don't Panic/London
- Production Company SMUGGLER/London
- Managing Director Fergus Brown
- Deputy/Managing Director Lucy Kelly
- Executive Producer Barty Dearden
- Creative Rick Dodds
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Don't Panic/London
- Production Company SMUGGLER/London
- Managing Director Fergus Brown
- Deputy/Managing Director Lucy Kelly
- Executive Producer Barty Dearden
- Creative Rick Dodds
At a time when many are readying their homes for the upcoming festivities, 131,000 children in the UK will be in unsatisfactory temporary accommodation at Christmas – that’s an increase of 10,000 since last year.
To highlight the plight of homeless families, London agency Don’t Panic and SMUGGLER have created a moving festive campaign for Shelter.
Titled Good as Gold, the sensitively directed film was informed by the lived experiences of homeless people and shows one child’s mission to make her Christmas wish come true.
Opening like a typical feel-good yuletide TVC, it follows the little girl embarking on various good turns and acts of generosity, believing she will be rewarded by Santa with the one thing she wants the most – a home. The poignant ad ends with a call out to donate to Shelter.
