Sharing is caring for Banco Provincia

What's the biggest table you've ever sat around? Maybe Christmas/Thanksgiving lunch with extended family? A company meeting with the entire office? That time you were one of King Arthur's trusted knights?!

Regardless, it's unlikely that any item of furniture you can imagine is as vast as the comically lengthy table at the heart of agency La America's latest spot for Banco Provincia, in which the financial institution invites a nation to gather around to discuss its future.

Celebrating the company's  17millones.com.ar site, where clients can be consulted on the bank's actions, Shareholders' Meeting delights with its ever-expanding surrealism, hilariously realised by LANDIA director Shannon.

“I was inspired by the Coen Brothers, William Eggleston, and Stephen Shore for the creative and visual treatment," explains Shannon. "The more chaotic end is a ‘Felliniesque’ portrait of the absurdity that represents having such a long table with so many people.

“We built a fifty-meter table and had dozens of extras. Representing people from different cities and professions was a whole logistic effort, and one of the big challenges was to reflect that the meeting happens simultaneously in different places.”