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The Rec Room – Claw Game

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Created by Toronto agency Broken Heart Love Affair for The Rec Room, the brand platform 'Make Room For Play' includes a visually stunning hero film, Claw Game, directed by Academy Award winner Joachim Back, through Partners Film.

Using the arcade staple as a metaphor, the fantastical spot depicts people saved from the mundanity of such routine tasks as laundry, grocery shopping and gawping at their phones when giant claws whisk them up and away, finally depositing them at Rec Rooms’ fun centres. 

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