Signet and De Beers forge a modern love story
A couple’s journey to each other is compared to the formation of a natural diamond in a gorgeous and poetic short film from the jewellers and leading diamond company.
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Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company magna studios/Los Angeles
- Director Phoebe Arnstein
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Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company magna studios/Los Angeles
- Director Phoebe Arnstein
- Editing Trim
- Editing Cosmo Street/Los Angeles
- VFX/Finishing elmntl
- Color Company 3/New York
- Sound Design/Audio Mix Soundtrack/Boston
- Production Service Radioacktive Film
- Chief Creative Officer Sean McBride
- Group Creative Director Donnell Johnson
- Creative Director Lea Platz
- Creative Director Doug Harry
- Copywriter Amir Farhang
- Copywriter Shannon Murphy / (CD/CW)
- Copywriter Caroline Monday
- Art Director Masataka Kawano
- Art Director Cassondra Bazelow
- Senior Designer Joyce Shi
- Executive Producer Whitney Bogosian
- President Davud Karbassioun
- Executive Producer Nick Fuller
- Producer Nadine Brown
- Line Producer Andy McLeod
- Director of Production Clark Farrell
- Executive Producer James Sorton
- DP Farhad Ghaderi
- Editor Laura Cairney-Keize
- Assistant Editor Joey Henshaw
- Post Producer Jasmine Henry
- VFX Supervisor Martin Waller
- Senior VFX Producer Alasdair Patrick
- Post Producer Belle McLeary
- Colorist Matt Osborne / (Colorist)
- Sound Designer/Audio Mixer Michael Secher
- Executive Producer Sasha Bevka
- Executive Producer Evgeniy Mikhailyuk
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company magna studios/Los Angeles
- Director Phoebe Arnstein
- Editing Trim
- Editing Cosmo Street/Los Angeles
- VFX/Finishing elmntl
- Color Company 3/New York
- Sound Design/Audio Mix Soundtrack/Boston
- Production Service Radioacktive Film
- Chief Creative Officer Sean McBride
- Group Creative Director Donnell Johnson
- Creative Director Lea Platz
- Creative Director Doug Harry
- Copywriter Amir Farhang
- Copywriter Shannon Murphy / (CD/CW)
- Copywriter Caroline Monday
- Art Director Masataka Kawano
- Art Director Cassondra Bazelow
- Senior Designer Joyce Shi
- Executive Producer Whitney Bogosian
- President Davud Karbassioun
- Executive Producer Nick Fuller
- Producer Nadine Brown
- Line Producer Andy McLeod
- Director of Production Clark Farrell
- Executive Producer James Sorton
- DP Farhad Ghaderi
- Editor Laura Cairney-Keize
- Assistant Editor Joey Henshaw
- Post Producer Jasmine Henry
- VFX Supervisor Martin Waller
- Senior VFX Producer Alasdair Patrick
- Post Producer Belle McLeary
- Colorist Matt Osborne / (Colorist)
- Sound Designer/Audio Mixer Michael Secher
- Executive Producer Sasha Bevka
- Executive Producer Evgeniy Mikhailyuk
Created by Arnold Worldwide for jewellers Signet and the world’s leading diamond company, De Beers, this beautifully crafted spot draws poetic comparisons between the dynamics and priorities of modern couples and the forging of a natural diamond.
Using emotional and authentic storytelling featuring a diverse cast, the campaign, titled Worth The Wait and directed by Phoebe Arnstein through magna studios, illustrates the pressures and joys of love as couples grow both as individuals and in their relationships.
Through visually-captivating vignettes alternating between characters and natural imagery, this visual journey mirrors the strength and resilience of natural diamonds as they travel from deep in the Earth and are transformed into polished gems.
