Saucy Swedish ad hits spot for cock socks

Well here's a little titillation to tickle up your Tuesday morning. 

Unless you’re seriously into just any type of rubber, having to fanny about [oops!] with condoms in the heat of the moment can be a passion killer. Particularly if you’ve just met your playmate and are feeling a tad awks anyway about revealing your inner you/undies/bits etc. 

This steamy film, sensitively directed by Marcus Lundin and produced by the agency's in-house studio, has been launched by Swedish contraception brand RFSU to highlight the importance of open communication during sex. 

It follows on from last year's Dear Condom and portrays a couple who’ve just met at a party engaging in a bit of lakeside lust. The story is enhanced by their anxious inner thoughts – she’s wondering how many partners he’s had before, he’s worrying if his tackle’s too tiny. 

In the interactive version, the viewer is able to switch between each person’s perspective – with the thoughts voiced based on real interviews with young Swedes, revealing their concerns and insecurities about sex.  

It’s part of RFSU’s aim to make sex and condom communication more honest and true to reality. As opposed to using clinical visual language some contraception brands use, the idea was to picture sex in a sexy way. Job done.