Santé publique France’s moving moments
The French health authority’s droll campaign attempts to move teens from lethargy to locomotion.
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Credits
powered by
- Agency Romance/Paris
- Production Company Big Productions
- Director Julie Navarro
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Credits
powered by
- Agency Romance/Paris
- Production Company Big Productions
- Director Julie Navarro
- Editing Dearcut
- DP Ruben Impens
- Executive Producer/Partner Raphael Carassic
- Director of Production Anne Laure Godinho
- Editor Eric Jacquemin
- Art Director Claire Croteau
- Assistant Producer Mahe Parisse
- Chief Creative Officer Alexandre Herve
- Copywriter Camelia Baccouche
- Creative Director Frederick Lung
- Producer Emilie Talpaert
Credits
powered by
- Agency Romance/Paris
- Production Company Big Productions
- Director Julie Navarro
- Editing Dearcut
- DP Ruben Impens
- Executive Producer/Partner Raphael Carassic
- Director of Production Anne Laure Godinho
- Editor Eric Jacquemin
- Art Director Claire Croteau
- Assistant Producer Mahe Parisse
- Chief Creative Officer Alexandre Herve
- Copywriter Camelia Baccouche
- Creative Director Frederick Lung
- Producer Emilie Talpaert
"Swimming? What? You know, like in the water? No. Tap dancing? No. Hula hoop? Well no.”
Such are the frustrating fantasy conversations between parents and their resident immovable objects – youngsters welded to phones, screens and sofas – featured in this amusing ad created by Romance and directed by Julie Navarro, through Big Productions.
The initiative urges parents to continue to encourage their stationery offspring to get off their behinds, despite being met with a dispiriting range of sighs, pouts, grunts and simple 'no’s'.
It is based on research that 67 percent of boys and 80 per cent of girls in France, between the ages of 11 and 14 do not reach the recommended healthy levels of physical activity – which is to do at least one hour of physical activity per day.
