Samsung's golden Olympics
Le Pub and Stink's Eliot Rausch's uplifting campaign for the Milano-Cortina Olympic and Paralympic Games 2026 shows how teamwork gets the job done.
Credits
View on- Agency LePub/Milan
- Production Company Stink/UK
- Director Eliot Rausch
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Credits
View on- Agency LePub/Milan
- Production Company Stink/UK
- Director Eliot Rausch
- Post Production Prodigious Milan
- Color Company 3/London
- Audio Post Disc to Disc
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Global Executive Creative Director Gaston Soto Denegri
- Global Executive Creative Director: Jack Smedley
- Associate Creative Director Angela Celano
- Associate Creative Director Shruthi Subramanian
- Associate Creative Director Yucy Wang
- Associate Creative Director Jose Luis Sanchez-Horneros
- Executive Producer Solana Keenan
- Producer Tomas Smrcek
- DP Ben Fordesman
- Editor Rob Myers
- Editor Enrico Munarini
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Credits
powered by- Agency LePub/Milan
- Production Company Stink/UK
- Director Eliot Rausch
- Post Production Prodigious Milan
- Color Company 3/London
- Audio Post Disc to Disc
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Global Executive Creative Director Gaston Soto Denegri
- Global Executive Creative Director: Jack Smedley
- Associate Creative Director Angela Celano
- Associate Creative Director Shruthi Subramanian
- Associate Creative Director Yucy Wang
- Associate Creative Director Jose Luis Sanchez-Horneros
- Executive Producer Solana Keenan
- Producer Tomas Smrcek
- DP Ben Fordesman
- Editor Rob Myers
- Editor Enrico Munarini
Is there anything more uplifting than a sporting montage? Yes - a sporting montage backed with 2025's finest bop - K-Pop Demon Hunters' Golden.
Making a statement about the team behind individual athletes' achievements, Open Always Wins, Samsung's campaign for the Milano-Cortina Olympic and Paralympic Games 2026, takes us on a journey of spills and thrills.
Created by Le Pub and directed by Eliot Rausch through Stink, the clear narrative and affirming storytelling are only bolstered by the undoubtedly pricey yet punchy music choice.