Samsung gets its game on

Samsung – Performance

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Agency Wieden + Kennedy/Amsterdam
Production Company Iconoclast UK
Director Anna Himma

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Credits

powered by

Agency Wieden + Kennedy/Amsterdam
Production Company Iconoclast UK
Director Anna Himma
Sam Bould Final Cut/London
Post Production Electric Theatre Collective
Managing Director Blake Harrop
Executive Creative Director Eric Quennoy
Creative Director Hannah Smit

Creative Director Edouard Olhagaray
Creative Director Andrew Watson
Art Director Riccardo Rachello
Executive Producer Jaime Tan
Executive Producer Tony Stearns
Producer Stijn Wikkerink
Planning Director Martin Weigel
Head of Comms Planning Elsa Stahura

Head of Motion Gustav von Platen
DP Menno Mans
DP Tim Sidell
Producer Luke Plaister
Producer Emma Wellbelove
Executive Producer Guy Rolfe
Sound Designer Alex Nicholls-Lee
Flame Ryan Knowles

3D Greg McKneally
Colorist Jason Wallis / (Colorist)

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In a series of short-but-sweet spots for Samsung's Galaxy A52S 5G device, director Anna Himma brings the gaming world to real life with some witty execution.

Filled with distinctive videogame tropes -the fighting bounce, rebounding off objects - Wieden+Kennedy Amsterdam's global campaign clearly has gamers in mind whilst advertising key features of the mobile device: performance, speed and water resistance.