Sainsbury’s savoury surprise
Wieden+Kennedy London and Ninian Doff take us over, under and through a raucous festive scene in a celebratory spot that is both a technical and emotional masterclass.
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Pulse Films/London
- Director Ninian Doff
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Pulse Films/London
- Director Ninian Doff
- Managing Director/Executive Producer James Sorton
- Editor Leo King
- Executive Producer Alice Clarke
- Head of Production Josh Robinson
- VFX Producer Jo Gutteridge
- Colorist Simone Grattarola
- Sound Designer Sam Ashwell
- Sound Designer Michalis Anthis
- Music Supervisor Sunny Kapoor
- Creative Director Juan Sevilla
- Creative Director Joe De Souza
- Creative Joseph Paul
- Creative Andy Parkman
- Producer Shirley O'Connor
- DP Jarin Blaschke
- Production Designer Jon Henson
- Costume Designer Selina Wong
- Casting Director Kharmel Cochrane
- VFX Supervisor Leo Weston
- Producer Olivia Ray
- Song "At Last" Etta James
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Credits
powered by- Agency Wieden + Kennedy/London
- Production Company Pulse Films/London
- Director Ninian Doff
- Managing Director/Executive Producer James Sorton
- Editor Leo King
- Executive Producer Alice Clarke
- Head of Production Josh Robinson
- VFX Producer Jo Gutteridge
- Colorist Simone Grattarola
- Sound Designer Sam Ashwell
- Sound Designer Michalis Anthis
- Music Supervisor Sunny Kapoor
- Creative Director Juan Sevilla
- Creative Director Joe De Souza
- Creative Joseph Paul
- Creative Andy Parkman
- Producer Shirley O'Connor
- DP Jarin Blaschke
- Production Designer Jon Henson
- Costume Designer Selina Wong
- Casting Director Kharmel Cochrane
- VFX Supervisor Leo Weston
- Producer Olivia Ray
- Song "At Last" Etta James
So far this year we've had Christmas spots that give a shout-out to the return of relative normality, ads that pinpoint the need for kindness and some that just seem to be a celebration of 'stuff', but none so far have taken as deep a dive into the generation-spanning madness that many of us have yearned for as Sainsbury's festive offering.
Titled A Christmas to Savour, Wieden+Kennedy London's ambitious commercial takes aim at the combined joys that make the day's celebrations so heartwarming; literally freezing the action to swoop in and out of the variety of smiles on offer.
Backed by Etta James’ iconic At Last, the camera passes Grandpa cracking an exploding nut, a bottle of Prosecco Rosé spewing forth and, entertainingly, Grandma sporting the name of a drag queen (Bimini Bon Boulash) scrawled on a post-it note for a cheeky round of Who Am I?.
A cracking concept is only as good as its execution, and the winning element here is Pulse Films' Ninian Doff; utilising his technical and comedic skills to delight with each passing moment, and garnishing it with witty flourishes (the little lad forgetting to freeze-frame) that are familiar to fans of his work.
Climaxing with the endline "It’s been a long time coming, so let’s make it a Christmas to savour” delivered by Stephen Fry, this jolly film is one that's set to be endlessly enjoyed.
