Never felt more like singing the crews

“Our services are a metamorphosis of an industry needing choruses.” Quite so. These and other splendid rhymes can be savoured in this enjoyable ad for Hayden5’s new production process. 

In a nod to its New York roots, and in celebration of the reopening of Broadway, Hayden5 decided to introduce its Crew+ product – which brings its local production teams around the world online – in musical form. 

The fun spot, Crew+ The Musical, features musical stars including L. Steven Taylor (Mufasa in the US version of The Lion King).

Hayden5 founders Todd Wiseman Jr and Milos Silber, hired creator Wes Braver to bring the Crew+ lyrics to life. Wiseman, a member of a fledgling Florida boy band in 2000, wrote the jingle and initial lyrics, which Braver then expanded on and produced into a full song. Braver also led the casting process, bringing on the various Broadway stars. The music was recorded at the Found Objects studio.