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Reverse-engineered fashion
H&M demonstrate the sustainability of their denim garments with a slick spot that's not backwards about looking forwards.
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Credits
powered by
- Agency Forsman & Bodenfors/Gothenburg
- Production Company New Land
- Director Marcus Ibanez
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Credits
powered by
- Agency Forsman & Bodenfors/Gothenburg
- Production Company New Land
- Director Marcus Ibanez
- Colorist Oskar Larsson
- Online Editor Olle Petersson
- Executive Producer Joi Persson
- Producer Moa Looft
- DP Niklas Johansson
- Producer Lena Von Der Berg
- Creative Adam Ulvegarde
- Stills Marta Thisner
- Stills Tereza Ortiz
- Set Designer Simone Grau Roney
- Sound Mattias Eklund
Show full credits
Credits powered by
Credits
powered by
- Agency Forsman & Bodenfors/Gothenburg
- Production Company New Land
- Director Marcus Ibanez
- Colorist Oskar Larsson
- Online Editor Olle Petersson
- Executive Producer Joi Persson
- Producer Moa Looft
- DP Niklas Johansson
- Producer Lena Von Der Berg
- Creative Adam Ulvegarde
- Stills Marta Thisner
- Stills Tereza Ortiz
- Set Designer Simone Grau Roney
- Sound Mattias Eklund
At first glance, this stylish spot for H&M's ranges of jeans and the like looks like another well-made if slightly uninspired fashion spot.
However, with its neat reverse gimmick, Denim turns the trendy to the trippy, its subjects somehow looking slick as, despite flowing in the wrong direction.
Directed by new-land's Marcus Ibanez, clearly with an eye for what looks good in reverse, this witty, well-made spot is assured and attention-grabbing.
