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Direct Assurance – Black Cat

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If you're the sort to avoid walking under ladders, hibernate for seven years if you chip a mirror or desperately greet magpies, you might want to look away from this spot.

Playing with the idea of superstition, Artefact 3000's new spot for Direct Assurance sees a man get more than a little unlucky when his daughter adopts an innocent-looking Black Cat.

Directed with wit and charm by Tim Bullock through LA/PAC, this joyful take on insurance goes to show that bad omens get a pass if they're super cute.

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