REI says better out than in

Directed by Janssen Powers through Farm League, these picturesque spots celebrate the endless possibilities of outdoors adventures to be had with REI’s range of camping equipment and apparel.  

Day in the light focuses on the benefits of spending time in nature, Journey on celebrates the power of people coming together to protect and enjoy the planet, whilst The next adventure promotes the sense of belonging found in the REI community. 

Each spot follows outdoors adventurers of all ages, from campers to hikers to cyclists, through serene, hazy footage shot across mountains, lakes and forests, each framed within a poetic narration ending with the campaign’s tagline “better is out there”.