Rapha focusses on the wild women of the road

Cycling apparel brand Rapha has recently launched a new film focussing on the special bond between a team of cyclists.

Directed by Paola Morabito through Knucklehead and created in-house at Rapha, the intimate, near-two-minute film, called The Wild Ones, centres on the relationship between the women on the team and how they are not just team mates, but sisters, who rely on each other to push them onwards.

“I was lucky enough to work with a really trusting client who gave me creative freedom," says Morabito. "I want to show all that women are: The sport industry has become overly saturated with stories about women - who are powerful - and amazing - but in this film I wanted to show what intimacy and shared strength in a team looked like. In most cultures when women are together, we lay around sharing our stories, to laugh and cry with no shame. 

"Women circles in history have proven to be an important part of the female psyche - it’s how women support one another. It doesn’t happen often, but when it does, it’s transformative. Rapha’s philosophy of 'Go Further' meant I also had to, as a storyteller. It’s how I decided to frame the story to juxtapose the physical strengths and qualities of an athlete and their humanity. To add depth to their character and contribute more to the screen to say a little more about the female way of being.”