OUTLine and Colenso BBDO Spark Pride in the workplace

Spark – Spark Pride 2020

Credits

powered by

Agency Colenso BBDO/Auckland
Production Company Finch
Director Abigail Greenwood

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency Colenso BBDO/Auckland
Production Company Finch
Director Abigail Greenwood

Credits powered by

Charity OUTLine dedicates itself to offering a free support line to members of the LBGTQIA+ community and their friends and family, and, with the spot made in conjunction with Spark and agency Colenso BBDO, hopes to tackle prejudice in the workplace.

Touching on what it’s like for trans and non-binary people going through the recruitment process, Spark Pride 2020 follows gender non-conforming performer Gabriel, also known as Princess, who, through phone conversations with their mum and potential employers, demonstrates some of the employment challenges that members of the community can face.

Gorgeously shot, with lovely, intimate inserts of Princess expressing themselves, the spot both draws attention to a important issue whilst celebrating the individual

Speaking of the shoot, Finch director Abigail Greenwood says, “Through a rehearsal process, Princess and I workshopped the ideas to best reflect an authentic experience of a gender non-conforming person on the day of a job interview.

"It was important to us both to show the struggle between conforming and being yourself. We wanted to shed light on the internal battle that a gender non-conforming person goes through everyday when faced with a binary society.

"Collaborating with cinematographer Maria Ines Manchego, we wanted to capture intimate cinematic images that allowed the audience to step inside this person’s experience. It was an honour and a privilege to have worked alongside Colenso, Spark, Outline and Princess Halatoa to realise a video that sheds light on another important issue facing our LGBTQIA+ community."