Quaker’s ode to oats

This heartwarming spot, created by Uncommon for porridge brand Quaker Oats, champions the time-honoured favourite and its role in forming family traditions. 

Sensitively directed by Charlotte Wells through MJZ, titled You Got This follows the relationship between a father and son over multiple decades, spotlighting a warming bowl of porridge as a reassuring ritual at the heart of every milestone they share. 

From his first day of school to the emotional moment he passes the tradition down to his own son, the beautifully-shot and colour-graded campaign celebrates the 146 year-old brand as a timeless and comforting family favourite.