Pringles launches a hot potato
The snack brand depicts an awkward conversation between a lad and his girlfriend’s dad in a masterpiece of cringe comedy.
Credits
powered by- Agency Grey/New York
- Production Company dummy.
- Director Harold Einstein
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Credits
powered by- Agency Grey/New York
- Production Company dummy.
- Director Harold Einstein
- Chief Creative Officer John Patroulis
- Chief Creative Officer Justine Armour
- Group Creative Director Leo Barbosa
- Group Creative Director Cuanan Cronwright
- HP James McPherson
- Executive Producer Kim Kietz
- Producer Lauren O'Driscoll
- Art Director Connie Chweh
- Producer Michael Kanter
- Edit Company Arcade Edit
- Audio Post Gramercy Park Studios
Credits
powered by- Agency Grey/New York
- Production Company dummy.
- Director Harold Einstein
- Chief Creative Officer John Patroulis
- Chief Creative Officer Justine Armour
- Group Creative Director Leo Barbosa
- Group Creative Director Cuanan Cronwright
- HP James McPherson
- Executive Producer Kim Kietz
- Producer Lauren O'Driscoll
- Art Director Connie Chweh
- Producer Michael Kanter
- Edit Company Arcade Edit
- Audio Post Gramercy Park Studios
Grey New York and director Harold Einstein have created a tasty tickler promoting Scorchin, Pringles' new collection of spicy crisps.
Discussing your girlfriend’s snogging technique with her dad is bound to lead to major awks and the stony silence that follows the gormless chap’s ill-judged comment, “Mr Clark, your daughter is a very good kisser,” provokes a delicious moment of droll glaring from dismayed dad.
Deftly helmed by comedy genius Einstein, the heat builds even more when the clueless snack-munching lad goes on to inquire about Mrs Clark’s kissing proficiency.
Just when you’re wondering how this all relates to zingy snacks, the tagline explains the product is aimed at those who “crave the uncomfortable”. Mouthwateringly good.