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Poshmark – Try Yourself On

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Developed with creative agency nice&frank and directed by mixed-media artist Léa Esmaili through BLINKINK, this colourful spot from online marketplace Poshmark celebrates the unexpected ways that second-hand fashion can help us find new personal styles.  

Blending live action, animation and CGI, the film follows a woman who is pulled into a fantastical world of fashion hidden inside her wardrobe. Each accessory and item she encounters along the way unfolds into a surreal new scene, from an anime-inspired sequence to a paper pop-up book bedroom.  

Rooted in the belief that personal style is meant to be explored, the initiative celebrates the possibilities found across millions of individual closets, inviting fashion lovers to look beyond what they already know they like and discover something unexpected. 

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