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Sony – Heart

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The ferocious barking of a dog, a cavernous pit, a military unit, guns at the ready; the opening of this new Sony PlayStation spot fills you with equal amounts curiosity and trepidation.

Directed by Iconoclast's Romain Gavras and created by adam&eveDDB London, the spot follows the unit as they rappel down into the pit and follow a strange noise that grows louder and louder...

“We hope to continue to surprise our fans through the stories told from the lens of the PlayStation Brand,” says Mary Yee, VP of Global Marketing, Sony Interactive Entertainment. “The powerful connection to the best games in the world create memorable moments that thrill, excite, and awe the player. Presented through the suspenseful tone of ‘Heart,’ we wanted to capture and emulate some of those gripping and unexpected emotional instances that PlayStation has delivered over the past 25 years.”

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