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SAS – What Is Truly Scandinavian?

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Meatballs? Nope. Smørrebrød? Not theirs. Decent Parental leave? Nabbed.

Taking a delightfully cheeky look at how traditions and values associated with a region can actually be traced backed to unlikely sources, Scandinavian Airlines (SAS)'s fun 3-minute film, What is truly Scandinavian?, celebrates how travel enriches all.

Created by Danish agency &Co and directed by Gustav Johansson, through production company New Land, the playful tone, tight editing and clever copywriting make this a heartfelt and honest celebration of true social sharing.

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