Plaid in Compton

Let's face it, any film about the Compton Cowboys, the heroic group of friends on a mission to enlighten their community through horseback and farming lifestyle, is going to be a fascinating piece.

However, barbering, styling and animal grooming tools brand Andis Company not only connect to the story through their products, they also, via the talents of Russell Brownley and insights of agency BLVR, provide a genuine insight into the motivations and methods of these inner-city country folk.

Accentuating the coolness of its subjects, whilst also retaining an emotive connection, the Raucous Content director, aided by the musical stylings of Squeak E. Clean Studios, provides a short that is inspiring and fascinating to watch.

BLVR Creative Director Austin Lane remarks, “The Compton Cowboys are emblematic of everything the Andis brand strives for, they have an essence and aesthetic all their own. Our ambition is to celebrate that originality and creative spirit. Beyond that, their commitment to uplifting the community through their youth equestrian programs resonated deeply with Andis’ beliefs and core values. How the impact of their work positively impacts the next generation. There was no precedent for what the Compton Cowboys are doing – they had to create their own lane.”