Accenture scales the heights
A new campaign for Accenture highlights the company's role in scaling NBCUniversal's Peacock streaming platform.
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Credits
powered by
- Agency Droga5/New York
- Production Company Division/France
- Director Francois Rousselet
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Credits
powered by
- Agency Droga5/New York
- Production Company Division/France
- Director Francois Rousselet
- Post-Production Company Monumental FX
- Color Okay Studio
- Sound Design 750mph
- Brand
- Chief Creative Officer Neil Heymann
- Chief Creative Officer Scott Bell
- Executive Creative Director Giancarlo Rodas
- Executive Creative Director Tres Colacion
- Creative Director Ted Meyer
- Senior Copywriter Ant Tull
- Art Director Ross Weaver
- Art Director Pei Chi Teh
- Copywriter Lida Tozzi
- Head of Production Ruben Mercadal
- Senior Producer Ally Churchwell
- Associate Producer Cory Souto
- Music Supervisor Mike Ladman
- Music Supervisor Mara Techam
- Executive Producer Jacqui Wilkinson
- Producer Sybella Stevens
- DP Rachel Morrison | (Director/DP)
- Editor Nik Kohler
- Assistant Editor Michael Horan
- Head of Production Lisa Barnable
- Executive Post Producer Kayt Hall
- Executive Post Producer Zack Herpy
- Senior Edit Producer Grace Hammerstein
- Colorist Marina Starke
- Executive Producer Franky Chadwick
- Post Producer Lola Sanchez
- Head of Post Production Laila Hamdaoui
- VFX Creative Director Colin Journee
- VFX Creative Director Mathieu Jussreandot
- VFX Supervisor Flore Mounier
- Sound Designer/Sound Editor Sam Ashwell
- Head of Production Olivia Ray
Credits
powered by
- Agency Droga5/New York
- Production Company Division/France
- Director Francois Rousselet
- Post-Production Company Monumental FX
- Color Okay Studio
- Sound Design 750mph
- Brand
- Chief Creative Officer Neil Heymann
- Chief Creative Officer Scott Bell
- Executive Creative Director Giancarlo Rodas
- Executive Creative Director Tres Colacion
- Creative Director Ted Meyer
- Senior Copywriter Ant Tull
- Art Director Ross Weaver
- Art Director Pei Chi Teh
- Copywriter Lida Tozzi
- Head of Production Ruben Mercadal
- Senior Producer Ally Churchwell
- Associate Producer Cory Souto
- Music Supervisor Mike Ladman
- Music Supervisor Mara Techam
- Executive Producer Jacqui Wilkinson
- Producer Sybella Stevens
- DP Rachel Morrison | (Director/DP)
- Editor Nik Kohler
- Assistant Editor Michael Horan
- Head of Production Lisa Barnable
- Executive Post Producer Kayt Hall
- Executive Post Producer Zack Herpy
- Senior Edit Producer Grace Hammerstein
- Colorist Marina Starke
- Executive Producer Franky Chadwick
- Post Producer Lola Sanchez
- Head of Post Production Laila Hamdaoui
- VFX Creative Director Colin Journee
- VFX Creative Director Mathieu Jussreandot
- VFX Supervisor Flore Mounier
- Sound Designer/Sound Editor Sam Ashwell
- Head of Production Olivia Ray
This new campaign from Droga5, called The Pass and which debuted during NFL kickoff weekend, tells the story of Peacock’s rapid scaling by depicting a football pass of epic proportions.
Using the metaphor of a Hail Mary pass to symbolise the massive volume of streams, from millions of passionate football fans watching together across America, the spot builds on Accenture’s Reinvented with Accenture campaign by bringing scale to another level.
Directed by Francois Rousselet through Division, the film highlights a down-to-the-wire game and a final second Hail Mary pass thrown in hopes of victory. Leaving the stadium, the ball takes a surreal journey across the country, taking viewers through a series of iconic American landscapes and demonstrating how Accenture is helping Peacock scale viewership in all these places.
"This was a unique production," said Giancarlos Rodas Garay, Executive Creative Director at Droga5. "We shot this across the country in multiple states and 17 locations to showcase real people - not actors - who represent the variety of football fans unified by their love of the game."
