Cross Country Train’s beach day bunker
An endearing spot directed by Jesper Ericstam for the rail brand follows the whimsical wanderings of a businessman who ditches work for a day at the seaside.
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Credits
powered by
- Agency McCann/Birmingham
- Production Company Nice Shirt
- Director Jesper Ericstam
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Credits
powered by
- Agency McCann/Birmingham
- Production Company Nice Shirt
- Director Jesper Ericstam
- Creative Director Barrie Robinson
- Senior Copywriter Tim Jarvis
- Senior Producer Hannah Dale
- Executive Producer Richard Martin
- Production Manager Jack Cain
- Production Designer Michelle Sotheren
- DOP Sturla Groven
- Editor Gary Forrester
- Colorist Vic Parker
Credits
powered by
- Agency McCann/Birmingham
- Production Company Nice Shirt
- Director Jesper Ericstam
- Creative Director Barrie Robinson
- Senior Copywriter Tim Jarvis
- Senior Producer Hannah Dale
- Executive Producer Richard Martin
- Production Manager Jack Cain
- Production Designer Michelle Sotheren
- DOP Sturla Groven
- Editor Gary Forrester
- Colorist Vic Parker
This joyful spot, created by McCann and directed by Jesper Ericstam through Nice Shirt, opens with a smart, suited protagonist alighting a train with his briefcase in hand, for what seems like another mundane day at the office.
That is, until he heads straight for the beach instead, where he happily meanders around the amusements, consuming multiple ice creams and indulging in the childlike joy of splashing in the sea with his clothes on, without a care in the world.
As he boards his usual train home, no one would ever know he’d bunked off to spend a day at the beach - except for the incriminating sand and seaweed stuck on his shoes.
