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P.F. Chang's – Bulgogi

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Agency The Richards Group has concocted two tasty travelogues, plus a series of shorter ads, exploring the culinary traditions of Japan and South Korea.

Directed by Lucky 21’s Jeff Bednarz and edited by Lucky Post’s Sai Selvarajan, the films, Bulgogi and Ramen, take the viewer on epicurean adventures that explore how national culture is as much part of the recipe as the scrumptious ingredients.  

Bulgogi visits two South Korean towns to discover the secret of this national dish, which literally translates as ‘fire meat’. Ramen focuses on Yokohama, the birthplace of the Japanese brothy-noodly bowl of heaven, where a chef reveals, “the ramen we make in this shop is heart: it is filled with love.”

P.F. Chang's – Ramen

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