PETA’s surreal cephalopod scenarios

Masticating on the popular eight-limbed marine mollusc can, this ad out of Grey London suggests, lead to unfortunate developments. 

Produced by Biscuit, the spot, called The Octocurse, parodies a typical, alarmist 1970s science-fiction series and opens with a suggestion that eating octopus can cause you to be cursed. 

This curse can lead to the development of such octopus-esque features as heightened emotions, blue blood, three hearts, a large swollen head and bulging eyes. 

The film ends with the message: "Octopuses are extremely intelligent, sensitive creatures. If you eat them you’re basically a cannibal. Stay human. Don’t eat octopus."

David Wiggleworth, ECD at Grey London commented: “PETA wanted one thing… for people to stop eating octopus. It’s a serious brief that we tackled with a silly answer; by creating a very ‘real’ curse – that if you eat one of these creatures, you will turn into one. An idea as dark and dumb as this needed one man to bring it to life, my fiendishly funny friend Jeff Low. Huge thanks to him and Biscuit for helping us realise this madness.”