Perfect raises the bar
In a clever campaign created by The Community, sentient decoy snacks guide shoppers to the fridge to discover the fresh superfood protein bar.
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Credits
powered by
- Agency The Community/New York
- Production Company Ghost Robot
- Director Christopher Guerrero
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Credits
powered by
- Agency The Community/New York
- Production Company Ghost Robot
- Director Christopher Guerrero
- Ad Agency The Community/Miami
- Executive Producer Alexis Kaplan
- Editing/Post Production/Finishing/Animation Plural
- Global Chief Creative Officer/Founder Joaquin Molla
- Executive Creative Director Lucas Bongioanni
- Head of Art Fernando Reis
- Creative Director/Art Director Gabriel Gama
- Creative Director/Copywriter Guilherme Grossi
- Associate Creative Director/Art Director Raquel Chavez
- Senior Art Director Emily Lahourcade
- Senior Copywriter Luis Felipe Rios
- Senior Copywriter Heather Baldock
- Junior Copywriter Lucie Desvallees
- Copywriter Tikal Musca
- HP Laurie Malaga
- Senior Producer Tegan Mahford
- Executive Producer Matthew Leiderman
- Producer Remi Reinlib
- Executive Post Producer Sharon Campos
- Senior Post Producer Valentina Garcia Austt
- Senior Editor/Finishing/Colorist Felipe Echavarria
- Senior VFX/Finishing Supervisor Juan Jose Handal
- Senior Audio Engineer Jeannine Guenther
- Talent
Credits
powered by
- Agency The Community/New York
- Production Company Ghost Robot
- Director Christopher Guerrero
- Ad Agency The Community/Miami
- Executive Producer Alexis Kaplan
- Editing/Post Production/Finishing/Animation Plural
- Global Chief Creative Officer/Founder Joaquin Molla
- Executive Creative Director Lucas Bongioanni
- Head of Art Fernando Reis
- Creative Director/Art Director Gabriel Gama
- Creative Director/Copywriter Guilherme Grossi
- Associate Creative Director/Art Director Raquel Chavez
- Senior Art Director Emily Lahourcade
- Senior Copywriter Luis Felipe Rios
- Senior Copywriter Heather Baldock
- Junior Copywriter Lucie Desvallees
- Copywriter Tikal Musca
- HP Laurie Malaga
- Senior Producer Tegan Mahford
- Executive Producer Matthew Leiderman
- Producer Remi Reinlib
- Executive Post Producer Sharon Campos
- Senior Post Producer Valentina Garcia Austt
- Senior Editor/Finishing/Colorist Felipe Echavarria
- Senior VFX/Finishing Supervisor Juan Jose Handal
- Senior Audio Engineer Jeannine Guenther
- Talent
Sometimes, the silliest ideas turn out the best! As in this fun initiative directed by Christopher Guerrero through Ghost Robot, and executed by The Community for superfood snack brand Perfect Bar.
The concept was to place decoy protein bars fitted with speakers and GPS trackers in the snack aisle of Wheatsville Co-Op supermarket in Austin, Texas, which guided real shoppers towards their products in the refrigerated section.
In a witty and playful tone, the self-aware snack speaks to shoppers, not only taking them where they need to go, but educating them on Perfect Bar’s fresh perspective along the way.
