Perfect raises the bar
In a clever campaign created by The Community, sentient decoy snacks guide shoppers to the fridge to discover the fresh superfood protein bar.
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Credits
powered by
- Agency The Community/New York
- Production Company Ghost Robot
- Director Christopher Guerrero
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Credits
powered by
- Agency The Community/New York
- Production Company Ghost Robot
- Director Christopher Guerrero
Credits
powered by
- Agency The Community/New York
- Production Company Ghost Robot
- Director Christopher Guerrero
Sometimes, the silliest ideas turn out the best! As in this fun initiative directed by Christopher Guerrero through Ghost Robot, and executed by The Community for superfood snack brand Perfect Bar.
The concept was to place decoy protein bars fitted with speakers and GPS trackers in the snack aisle of Wheatsville Co-Op supermarket in Austin, Texas, which guided real shoppers towards their products in the refrigerated section.
In a witty and playful tone, the self-aware snack speaks to shoppers, not only taking them where they need to go, but educating them on Perfect Bar’s fresh perspective along the way.
