Pelvicular perfection
Frito Lay’s new campaign for Tostitos sees Dan Levy and Kate McKinnon compete for crisp-description kudos.
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Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Moxie Pictures
- Director Martin Granger
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Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Moxie Pictures
- Director Martin Granger
- Art Director Ben McCarthy
- Art Director Jelena Kolomejac
- Chief Creative Officer Margaret Johnson
- Copywriter Sydney Lindsey
- Creative Director Eamonn Dixon
- Director of Production Leila Gage
- Executive Producer Sara Ward
- Senior Producer Christine Oh
- Executive Producer/Vice President Karol Zeno
- Head of Production Jodi Fisher
- Editing EXILE Edit
- Executive Producer Carol Lynn (CL) Kumpata
- Editor Katie Turinski
- Head of Production Jennifer Locke
- Color The Mill/Los Angeles
- Executive Creative Director Chris Knight
- Executive Producer/Managing Director Anastasia von Rahl
- VFX Supervisor Gareth Parr
- Senior Producer Denise Brown
- Assistant Colorist Gemma Parr
- Producer Valentina Cokonis
- Assistant Colorist Logan Highlen
- Sound Design/Mix Lime Studios
- Audio Mixer Sam Casas
- Executive Producer Susie Boyajan
- Senior Producer Kayla Phungglan
- Assistant Editor Brad Dupuie
- Producer Catherine Liu
- DP Jonathan Freeman / (DP)
- 2D Artist Yukiko Ishiwata
- Producer Matt O'Shea
- Creative Director Stefan Copiz
- Talent Dan Levy
- Talent Kate McKinnon
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Moxie Pictures
- Director Martin Granger
- Art Director Ben McCarthy
- Art Director Jelena Kolomejac
- Chief Creative Officer Margaret Johnson
- Copywriter Sydney Lindsey
- Creative Director Eamonn Dixon
- Director of Production Leila Gage
- Executive Producer Sara Ward
- Senior Producer Christine Oh
- Executive Producer/Vice President Karol Zeno
- Head of Production Jodi Fisher
- Editing EXILE Edit
- Executive Producer Carol Lynn (CL) Kumpata
- Editor Katie Turinski
- Head of Production Jennifer Locke
- Color The Mill/Los Angeles
- Executive Creative Director Chris Knight
- Executive Producer/Managing Director Anastasia von Rahl
- VFX Supervisor Gareth Parr
- Senior Producer Denise Brown
- Assistant Colorist Gemma Parr
- Producer Valentina Cokonis
- Assistant Colorist Logan Highlen
- Sound Design/Mix Lime Studios
- Audio Mixer Sam Casas
- Executive Producer Susie Boyajan
- Senior Producer Kayla Phungglan
- Assistant Editor Brad Dupuie
- Producer Catherine Liu
- DP Jonathan Freeman / (DP)
- 2D Artist Yukiko Ishiwata
- Producer Matt O'Shea
- Creative Director Stefan Copiz
- Talent Dan Levy
- Talent Kate McKinnon
Is it even a word? Who cares. We are ever grateful to the copywriters Sebastian Housden and Sydney Lindsey of Goodby Silverstein & Partners for entering the word ‘pelvicular’ into the culinary cultural lexicon.
Coupled with the rotating hips of Dan Levy (co-creator and star of Schitt’s Creek) it’s just one of the highlights of this hilarious spot, One Upper, directed by Martin Granger through Moxie Pictures.
Engaged in a competition to best convey how spicy the new Tostitos Habanero snack is, Levy trades evermore dotty descriptions with comic Kate McKinnon (Saturday Night Live).
She almost trumps him with "For me, I think it's ... it's drama. It's, 'Victor, I'm leaving!' That sort of level of spicy."
But Levy comes back with an ambitious expression of spiciness – via the medium of gymnastics – that renders him triumphant, if broken.
