Park your daily frustrations and head to the great outdoors, says new Grey campaign
Ahead of National Park Week in the US, the comic campaign wants people to shake off everyday niggles and 'find their park'.
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Credits
powered by
- Agency Grey/New York
- Production Company The Directors Bureau
- Director Sam Holst
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Credits
powered by
- Agency Grey/New York
- Production Company The Directors Bureau
- Director Sam Holst
- Chief Creative Officer John Patroulis
- Deputy Chief Creative Officer Jeff Stamp
- Group Creative Director Asan Aslam
- Creative Director Leo Barbosa
- Creative Director Cuanan Cronwright
- Senior Designer/Art Director Robert Jencks
- Copywriter Tan Erginay
- Chief Production Officer James McPherson
- Head of Integrated Production Tania Salter
- Producer Bruce McDonald / (Producer)
- Producer Radu Olievschi
- Executive Producer Lisa Margulis
- Executive Producer/Head of Production Elizabeth Minzes
- Executive Producer Jacki Calleiro
- DP Kenji Katori
- Production Designer Almitra Corey
- Post Producer Grey/New York
- Music Producer Grey/New York
- Colorist Chris Ryan / (Colorist)
- Producer Jason Farber
- Producer Jona Ward
- Editor Brian Sanford
Credits
powered by
- Agency Grey/New York
- Production Company The Directors Bureau
- Director Sam Holst
- Chief Creative Officer John Patroulis
- Deputy Chief Creative Officer Jeff Stamp
- Group Creative Director Asan Aslam
- Creative Director Leo Barbosa
- Creative Director Cuanan Cronwright
- Senior Designer/Art Director Robert Jencks
- Copywriter Tan Erginay
- Chief Production Officer James McPherson
- Head of Integrated Production Tania Salter
- Producer Bruce McDonald / (Producer)
- Producer Radu Olievschi
- Executive Producer Lisa Margulis
- Executive Producer/Head of Production Elizabeth Minzes
- Executive Producer Jacki Calleiro
- DP Kenji Katori
- Production Designer Almitra Corey
- Post Producer Grey/New York
- Music Producer Grey/New York
- Colorist Chris Ryan / (Colorist)
- Producer Jason Farber
- Producer Jona Ward
- Editor Brian Sanford
Is there anything more annoying, or more likely to generate a spontaneous embolism, than that item in the self-checkout that SIMPLY WON'T SCAN?
Thought not.
A new campaign created by Grey New York for National Park Week comically reminds us of this moment, along with other everyday niggles, including the horror of self-assembly furniture; trying to speak to an actual human at a call centre rather than a series of automated voices; and finding a parking spot when all the signs contradict each other and there's another car right up your bottom.
But there's a surefire cure for the stresses and strains of daily life, at least if you're in the US. On 20 April, you can seek out the blissful green silence of a national park for free, with entry fees waived for National Park Week. Go on, leaf those worries behind...
