Honda races to success in this shape-shifting spot
Performance cars, motorbikes, lawn mowers, speedboats and even a plane zoom round an F1 racetrack in the Digitas-created campaign.
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Credits
powered by
- Agency Digitas/London
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Credits
powered by
- Agency Digitas/London
- Animation Mainframe
- Sound String and Tins
- Executive Creative Director Peter Drake
- Creative Alex King
- Creative Andrew Jordan
- Producer Oana Anghel
- Lead 3D Artist Jonathan May
- Music Composition Jim Stewart
- SFX Adam Smyth
- SFX Andy Stewart
Credits
powered by
- Agency Digitas/London
- Animation Mainframe
- Sound String and Tins
- Executive Creative Director Peter Drake
- Creative Alex King
- Creative Andrew Jordan
- Producer Oana Anghel
- Lead 3D Artist Jonathan May
- Music Composition Jim Stewart
- SFX Adam Smyth
- SFX Andy Stewart
To promote Honda's leading role in Formula One, Digitas UK has created this high-octane animated film showing a variety of Honda-powered vehicles and machines racing against each other.
Powered by Honda - which revives the strapline made famous during a run of racing successes in the late Eighties and Nineties - sees performance cars, motorbikes, lawn mowers, speedboats and even a plane zoom around an F1 racetrack. At the end of the animated sequence, they morph back into Red Bull and Toro Rosso F1 cars and the film switches to real footage of the cars.
The 60-second spot is set to run across Twitter, Instagram and YouTube, together with 30 and 15-second cut-downs. “Using animation gave us the freedom to create an extraordinary imaginary race sequence to showcase Honda’s unique attitude," commented Peter Drake, Executive Creative Director at Digitas UK. "Then revealing the 2019 Honda-powered F1 cars in live action unequivocally brings the ‘Powered by Honda’ line to life.”
