Adobe and Zach Braff turn a competition-winning movie poster into a short
The RSA director takes on the interesting challenge from Adobe of creating a short from a competition-winning poster.
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Credits
powered by
- Agency Pereira & O'Dell LLC
- Production Company RSA Films/USA
- Director Zach Braff
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Credits
powered by
- Agency Pereira & O'Dell LLC
- Production Company RSA Films/USA
- Director Zach Braff
- Chairman PJ Pereira
- Chief Creative Officer Rob Lambrechts
- Executive Creative Director Jason Apaliski
- Creative Director Estefanio Holtz
- Creative Director Simon Friedlander
- Senior Copywriter Andre Bittar
- Designer Graphic Carolina Penner
- Director of Production (HP) Jeff Ferro
- Chief Executive Officer Andrew O'Dell
- Producer Zach Braff
- Producer Morna Ciraki
- Executive Producer Chris Karabas
- DP Mauro Fiore | (DP)
- Executive Producer David Mitchell / (Managing Director)
- Senior Art Director Ali Sooudi
Credits
powered by
- Agency Pereira & O'Dell LLC
- Production Company RSA Films/USA
- Director Zach Braff
- Chairman PJ Pereira
- Chief Creative Officer Rob Lambrechts
- Executive Creative Director Jason Apaliski
- Creative Director Estefanio Holtz
- Creative Director Simon Friedlander
- Senior Copywriter Andre Bittar
- Designer Graphic Carolina Penner
- Director of Production (HP) Jeff Ferro
- Chief Executive Officer Andrew O'Dell
- Producer Zach Braff
- Producer Morna Ciraki
- Executive Producer Chris Karabas
- DP Mauro Fiore | (DP)
- Executive Producer David Mitchell / (Managing Director)
- Senior Art Director Ali Sooudi
In the standard movie-making creation process, it's rare to have a poster created before a single shot has been filmed.
However, for this new short for Adobe from agency Pereira O’Dell, that was exactly the scenario - the results of a nationwide competition for college students to create a movie poster being brought to life by RSA director Zach Braff [Scrubs, Garden State]. Selected out of more than 1,1000 submissions, Boston University student Sam West's In The Time It Takes To Get There's intriguing design was enough to get it picked-up for production.
The result is a comedic period-set play on today's influencer culture, drawing in a star-studded cast including Alicia Silverstone and Florence Pugh (plus a cheeky cameo from Andy King, star of Netflix’s FYRE documentary).
