Paramount brings the mountain to the UK
Uma Thurman, Jack Whitehall and a host of stars give a bemused barista the ride of his life in this slick promo to herald the launch of new streaming service, Paramount+.
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Credits
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- Agency New Commercial Arts/London
- Production Company Caviar/London
- Director Los Perez
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Credits
powered by
- Agency New Commercial Arts/London
- Production Company Caviar/London
- Director Los Perez
- Editor Final Cut/London
- Post Production Framestore/London
- Audio Post King Lear Music & Sound
- Music Manderley Music
- Chief Creative Officer Ian Heartfield
- Art Director Danny Seager
- Copywriter Steve Hall
- Director of Production Matt Craigie Atherton
- Film Producer Georgia Dickinson
- Producer Connor Hollman
- Producer Javier Alejandro
- Executive Producer Sorcha Shepherd
- Executive Producer Neil Cray
- DP Guillermo Garza
- Post Producer Alexia Paterson
- Executive Producer Helen Hughes
- Colorist Steffan Perry
- VFX Kamen Markov
- 2D Supervisor Suzanne Jandu
- Composer Guy Farley
- Talent Uma Thurman
- Talent Jack Whitehall
- Design King Henry Design
- Sound Designer Jack Sedgwick
- Sound Designer Ed Downham
- Producer Adella Tucker
- Producer Zeynep Strange
Credits
powered by
- Agency New Commercial Arts/London
- Production Company Caviar/London
- Director Los Perez
- Editor Final Cut/London
- Post Production Framestore/London
- Audio Post King Lear Music & Sound
- Music Manderley Music
- Chief Creative Officer Ian Heartfield
- Art Director Danny Seager
- Copywriter Steve Hall
- Director of Production Matt Craigie Atherton
- Film Producer Georgia Dickinson
- Producer Connor Hollman
- Producer Javier Alejandro
- Executive Producer Sorcha Shepherd
- Executive Producer Neil Cray
- DP Guillermo Garza
- Post Producer Alexia Paterson
- Executive Producer Helen Hughes
- Colorist Steffan Perry
- VFX Kamen Markov
- 2D Supervisor Suzanne Jandu
- Composer Guy Farley
- Talent Uma Thurman
- Talent Jack Whitehall
- Design King Henry Design
- Sound Designer Jack Sedgwick
- Sound Designer Ed Downham
- Producer Adella Tucker
- Producer Zeynep Strange
Paramount is home to some of the biggest franchises on the planet - Star Trek, HALO, SpongeBob, er... Jack Whitehall - and they're all to be found in this zany and fun spot launching the company's streaming service in the UK.
Taking us behind A Mountain Of Entertainment, the spot sees Uma Thurman act as a tour guide for a confused gent as he navigates the stars found throughout the eclectic backlot.
Shot by Caviar London's Los Perez, the commercial's roll-call of celebs is told rather charmingly, with our bumbling protagonist delivering coffee in a manner that can only be described as haphazard.
The TV campaign is accompanied by an augmented reality takeover of London’s West End; a pop-up space in Piccadilly Circus that will allow fans to immerse themselves in their favourite films and shows through replica sets, memorabilia, and stunt experiences; the Piccadilly Lights screen featuring an extraordinary HALO 3D anamorphic display; and, most endearingly of all, Leicester Square being transformed into Leicester SquarePants, with the beach loving Bikini Bottom resident pitching up in his pineapple home and serving up Krabby Patties and other surprises.
